There’s no doubt about it: video is an important part of content marketing and it’s only going to become more essential. Consider these facts:
- 90% of web consumers say that a video helps them make a decision to buy a product or service
- 65% of executives who watch work-related videos visit the business’ website afterward
- 64% of people who visit a business’ website are likely to buy their product after watching a video
- Estate agency listings that use video get over 400% more inquiries than those without video.
Currently, 71% of companies plan to increase their video marketing budget — you still have the opportunity to stand out from the competition by making use of this powerful marketing tool. Use it to introduce your brand to newcomers, answer your website visitors’ questions, or just to make them laugh—not to mention create a favorable and lasting impression. The best part of it all, all of the above don’t have to be super expensive.