We provide video editing services with either client providing the footage or by using stock footage from our own library. We can assist with script-writing, voice talent and editing. We only provide music and sound fx that is copyright-free resulting in a professionally produced video presentation.
Here are samples of corporate videos where only stock footage from our library was utilised.
Nothing helps your audience identify and relate to your business than a solid brand video. A video puts a face to a name and allows an audience to see the genuine nature of your business and offers. People like buying from people. If they have confidence in you, that hugely increases their likelihood to buy from you.
Video is one of the top shared pieces of content on social media. If your video is relevant to your audience and resonates with them, they will share it with others. This gives your message the opportunity to engage more potential customers. Such organic targeting of individuals means your content will naturally reach the right people if it’s effective in its messaging.
“Videos are processed by the brain 60,000 times faster than text. Think about the heavy lifting your cognitive system has to do when reading an article vs. watching a video clip!” ~ Liraz Margalit Ph.D. Video is a more passive experience than reading text, therefore it’s much easier for the audience to become immersed in what you’re conveying to them. This results in not only more information being conveyed but an emotional quality that’s near impossible to match in the written word.
Google is designed to get the most relevant information to the user, the more informative Google deems the information or content, the more likely it is going to put it further up the user’s search results. Also, Google’s own YouTube – the second largest search engine globally, and since this acquisition Google algorithms heavily favour video content over text-based.
There’s no doubt about it: video is an important part of content marketing and it’s only going to become more essential. Consider these facts:
Currently, 71% of companies plan to increase their video marketing budget — you still have the opportunity to stand out from the competition by making use of this powerful marketing tool. Use it to introduce your brand to newcomers, answer your website visitors’ questions, or just to make them laugh—not to mention create a favorable and lasting impression. The best part of it all, all of the above don’t have to be super expensive.